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Eyewear Area Sales Representative - North West Midlands

Eyewear Area Sales Representative West MidlandsReference: 5437 1
  • Field-based eyewear sales role covering the North West Midlands, focused on growing and managing accounts with eyecare professionals.
  • Responsibilities include strategic sales planning, client visits, product optimisation, negotiation, and supporting marketing as a brand ambassador.
  • Requires proven optical field sales experience, strong market knowledge, and a motivated, target-driven approach.
  • Package includes ~£40k base salary with OTE ~£60k, company car, and the opportunity to develop a territory with leading eyewear brands.
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Eyewear Sales Representative job, North West Midlands. Zest Optical are seeking a dynamic and driven Eyewear Sales Representative to join a leading optical frame business. This role will cover the North West Midlands region (Staffordshire, Worcestershire, Shropshire & North Wales), focusing on growing and nurturing relationships with eyecare professionals.

As an Eyewear Sales Representative, you will be responsible for building exceptional customer relationships, combining account management with new business development. Reporting to the Sales Director, this role is ideal for someone passionate about eyewear and driven to deliver results.

Key Responsibilities:

  • Develop and execute a strategic sales plan to expand the customer base and increase market presence
  • Meet with clients virtually and in person (max 4 visits per year per customer) to understand their needs and provide tailored solutions
  • Drive profitability through product mix optimization, upselling, and training support
  • Negotiate sales agreements and bonus structures within agreed limits
  • Act as a brand ambassador, representing the company at all times and supporting marketing initiatives
  • Manage the sales pipeline and assist with month-end and year-end processes

Requirements:

  • Previous field sales and/or optical experience (Dispensing Optician or Practice Manager)
  • Strong understanding of the eyewear market and competitor landscape
  • Excellent organisational and communication skills 
  • Highly motivated, target-driven, and commercially aware

Package:

  • Base salary circa £40k plus an attractive commission scheme (OTE circa £60k)
  • Company car plus a range of additional benefits 

This is an exciting opportunity to take ownership of your territory, work with exceptional eyewear brands, and grow your career in optical sales.

If you’re ready to make an impact in a high-growth role with a market-leading optical brand, click on the Apply Now button to avoid missing out on this opportunity.

Contact: Alex Grimes
Email: alex.grimes@zestbusinessgroup.com
Telephone: 0114 238 1727

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